Rodd Newhouse, EJD, AWMA®

About Rodd

Rodd Newhouse is a Wealth Manager with 44 management and focuses on managing wealth for private clients with a concentration on sports and entertainment professionals. He holds an Accredited Wealth Management Advisor (AWMA®) designation which allows him to help his clients capitalize on opportunities to preserve, grow, and transfer their wealth.

In 2017, 44 management aligned with Wealthcare Advisory Partners to provide clients with a goals-driven experience that seamlessly integrates planning and investing.

Background and credentials
With more than 20 years of experience in the sports industry and extensive experience with investment services, Rodd has built a Sports and Entertainment Advisory practice. He comes from a family of multiple NFL players, which gives him insight into the unique wealth management needs of professional athletes and entertainers.

Rodd learned early on the value of money management, and brings that knowledge to each client relationship. He works with clients to identify their financial and life goals, develop a personalized budget and create a long-term financial plan that synchronizes client goals with investments.

In 2011, Rodd joined Wells Fargo to expand his Sports and Entertainment Advisory business. Before this, he was the Pro Personnel Director for the Arizona Cardinals. Prior to the Cardinals, Rodd worked for the NFL Management Council. After graduating from Rice University with a bachelor’s degree, Rodd signed with the Baltimore Ravens. He also earned a Juris Doctor (JD) degree from Concord Law School.

Personal Interests
Rodd is married with two children. He is a member of Association of Rice University Black Alumni and is speaking advocate for the American Heart Association. He is also the co-founder of the 44Strong Foundation, a non-profit which raises awareness for amyloidosis (heart disease) research which was started to aid the legacy of his father, Robert F. Newhouse, Jr., a former Dallas Cowboys fullback and Super Bowl Champion.

Rodd Newhouse, EJD, AWMA®

Life Relevant Financial Advice

My objective as your Wealthcare advisor is to inspire and guide you toward pursuing the life of your dreams. I will help you explore your highest aspirations and imagine the life you may have never thought possible before. And together, we’ll create your personal financial plan.

Phone: 469-777-6560

Why Wealthcare?

Established in 1999, Wealthcare Capital Management (Wealthcare) is a very different kind of a financial advisory firm. We pioneered a new way of providing financial life guidance, using Goals-Based Wealth Management. The cornerstone of our patented goals-based investing process is quite simply to help our clients, above all else, to make the most of their life.

We work towards this by helping you understand and identify your most important life goals. And then we align your investments with those goals. Our process guides you through the myriad of changes in your life that will invariably require financial decisions. This is what we refer to as Financial Guidance for Life.

At Wealthcare, we measure our success in our clients’ fulfillment — one client at a time.

With our goals-driven investing approach, you will:

  • For the first time, have your personal goals in complete alignment with your investments.
  • Always know where you stand and we’ll present your progress reports in “plain” English.
  • Have confidence in your ability to pursue your goals, independent of market fluctuations and changing life circumstances.

Our Process

Wealthcare’s patented process is designed to help you work towards your life goals, while aiming to minimize unnecessary investment risk or needlessly sacrificing your life now.

Our process is dynamic and continual, as is life, and it will guide you through the entirety of your financial life.



A conversation that helps you to visualize your most important life goals


Dream Big

Do you like to travel? How will you pay for your children’s education? What exactly does “comfortable” retirement look like to you? You’ll cover these topics — and more — during our initial conversation.

We’ll use this conversation as a launching pad for creating your financial life plan. My objective as your Wealthcare advisor is to inspire you to live the life of your dreams. I will help you define your life goals, and together we'll create your financial plan.

But this is just a beginning. Wealthcare’s financial plan is not a “set it and forget it” tool. It’s a dynamic financial guidance system that evolves as your circumstances and financial markets change. I will continually monitor your plan against your changing life events and your investment portfolio, keeping the two in sync. Our software runs sophisticated market simulations, designed to monitor, measure and track your progress and report back to you with clarity.

Your Comfort Zone®

You will have confidence in your financial life plan because I will be constantly performing analytics to work towards your financial goals. At Wealthcare, we call this being in the Comfort Zone. The Comfort Zone measures the probability of reaching your financial goals. And it also alerts you if you veer off course.

John & Ann's Confidence Level is 85%


Comfort Zone®


  • $1,000,000
  • $800,000
  • $600,000
  • $400,000
  • $200,000

Net Worth $

Click on a goal to see more

This material is for illustrative purposes only. Individual circumstances will vary.

Stay on Course

The Wealthcare process is YOU-driven, not market-driven. As your circumstances, goals and priorities change, I will work with you to make appropriate adjustments. Whatever life events come your way — from expanding your family to buying a vacation home — I will monitor and measure each event against its financial impact on your plan.


Enjoy a Fulfilling Life Now

At Wealthcare, we don’t believe you should make unnecessary sacrifices in life, or take unnecessary risk.

What if you could: Spend more. Save less. Retire earlier. Or take less investment risk?

  • The Wealthcare process helps addresses your financial needs AND your dreams
  • It shows how to make smart trade-offs among your different and often competing priorities
  • It helps you achieve a unique personal balance


Ready to start the conversation? Contact me at 469-777-6560 or via email at to schedule an appointment.

410 Terry Ct
Allen TX 75002


Strategic Partnerships

Wealthcare Advisory Partners LLC (WCAP) has developed strategic relationships with several firms in order to provide a full investment management experience for our advisors and clients. The key firms in our investment process and their relationship with WCAP are described below:

LPL Financial


LPL Financial LLC (LPL) is a FINRA-regulated full-service broker-dealer which provides brokerage services to WCAP advisors. Most of WCAP's advisors are also securities registered with LPL. LPL offers a full range of securities products and services, as well as insurance products and services which are made available to WCAP clients through our common financial advisors.

LPL also provides custody and clearing for WCAP's Advisory accounts.

Wealthcare Capital Management

Wealthcare Capital Management LLC (WCM) is contractually engaged by WCAP to provide financial planning, discretionary investment management and non-discretionary advisory services to WCAP clients. The financial planning process WCAP uses was developed by WCM, and WCM manages and runs the planning department and technology that WCAP uses today.

WCM is an Investment Advisory firm registered with the Securities and Exchange Commission and manages over $1.3 Billion.

WCM also provides WCAP administrative, corporate financial, accounting and legal services under contract to WCAP to facilitate the running of WCAP's business.

While WCM and WCAP have some common corporate management and staff, they are separate and distinct legal entities with their own ownership structure.

WCAP and WCM are Investment Advisors registered with the Securities and Exchange Commission. Securities offered through LPL Financial, Member FINRA/SIPC.

LPL is not otherwise affiliated with WCAP or WCM. There is no common control or ownership, and LPL is a separate legal entity.